Beauty by Jackie B., a wax and lash studio, is setting out to prove that waxing does not have to be a painful experience. And that your lashes can always look like you are ready to step out on a runway. 

For Jackie, Brazen Marketer:

  • A brand/logo that would stand out in the market.

  • Business and customer care card designs.

  • A custom, responsive website design for the company's expansion.

  • ​A market research report with buyer personas.

  • Retouched lash photos for social media posts.​

  • SEO-friendly content for the entire website.

Marketing Results

  • Market research helped Jackie determine how best to communicate with her audience. The research revealed the emotional reasons why women get eyelash extensions. 

  • She was also able to learn the emotional reasons women get wax services. Now, she can better position her brand in the minds of her customers.

  • Brazen Marketer also provided Jackie with a new logo and social media templates. A new social media logo resulted in a 400% increase in followers in less than a year.

  • The new branding also conveyed professionalism, which boosted customer trust. She now sees a 10% increase in clients quarterly.

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