Image by Zoltan Tasi

Brazen Brand Guidelines

Our guide is a living document that reflects our brand personality, voice, positioning, and more.

INTERNAL BRAND 

Purpose

Brazen Marketer creates brand strategies and then executes against them for brands who want to go big and be successful.

 

By working with Brazen Marketer, brands can connect with their target audience, stand out from the crowd, and grow their brand.

Vision

To help businesses worldwide grow and scale for the economic empowerment of their communities, particularly minority-owned businesses by black and indigenous people of color (BIPOC), statistically known to struggle with entrepreneurship and business growth.

Mission

To provide brands with bespoke brand strategies that reveal their content and creative direction, which, if desired, Brazen Marketer can help measure and execute against.

Values

  • Excellence

  • Leadership

  • Scrupulous Attention to Detail

  • Wisdom

BRAND POSITIONING

Target Audience

A person who owns a professional service-based business.

 

This person wants security, stability, to win, succeed, and be prosperous.

Quality, bespoke services, and high-touch engagements are more appealing to this business owner.

They want the best of the best and nothing less.

Position

We go through a thoughtfully crafted brand strategy process in weeks instead of months to provide marketing strategy guidance, content, and custom website builder-based sites. 

Communication Style

We speak confidently because we are confident that we provide our clients with the best.

We aim to be nothing less than refined and polished in our communications.

BRAND PERSONALITY

Personality

We aren't afraid to take bold action. We don't settle for less and demand the best. We hope you do, too.

Voice

Refined, commanding, articulate, informed, and guiding.

Tone

Formal, persuasive, inspirational

Colors

Prussian Blue is trustworthy, dependable, strong, stable, sincere. 

Fig is conservative and down-to-earth, regal, reliable, driven, though creative in nature.

Black is loyal, disciplined, an overachiever, sophisticated.

Gold is for a touch of optimism and warmth.

Typography

  • Oswald is bold and for a brand looking to make a statement.

  • Helvetica projects objectivity and stability.

Get On The List

Can you keep a secret? I cannot! Get brand strategy and marketing tips complimentary for professional service firms. Sign up now, and do not miss bi-weekly marketing gold that will change the way you promote your business.

Follow On Social

  • Twitter
  • Pinterest
  • YouTube

© 2017-2020 Brazen Marketer. Marketing Consultant and Brand Strategist. Registered, New York State. Privacy Policy

Brazen Marketer

Providing brands with bespoke brand strategies that reveal their content and creative direction, which Brazen Marketer measures and executes against.

Contact Us

Diversity Certifications

Brazen Marketer is a black-owned brand and marketing consultancy and a Minority and Women-Owned Certified Business (MWBE) in New York City and New York State.

HOURS: 10AM - 5PM, Mon-Thurs | 10AM - 3PM, Fri | Closed Sat-Sun and Holidays