About Brand Strategy

First, you must know that a brand strategist is a person who researches your target audience and competitors to provide your brand with a voice, personality, and messaging that will attract your dream clients and help you stand out. 

Out of the brand strategy blooms your brand platform, brand guidelines, and a communications strategy so that you can deliver engaging client experiences.

The brand strategy also allows you to increase business with less salesmanship because your brand expression will be more powerful and authentic.

How could this not be the first step you take for your business? 

A Necessity, Not A Luxury

A brand strategy keeps your brand focused and lays the foundation for all marketing activities, no matter what anyone says. 

And if you are on a mission to get clients willing to pay for your services because they see the value, having a brand strategy is necessary, not a luxury. 

Creating a brand strategy is the step you take before crafting a logo, website design, website content, or social media posts to ensure alignment with your brand goals. 

You deserve to give your business a competitive advantage and a fighting chance to be profitable. ​

Attract the Clients You Really Want

If you are a service-based business owner that continues to attract a mixed bag of clients and feels stuck with anyone willing to pay you, you are in the right place.

Let’s build a brand that attracts your dream clients, and boldly connects you more deeply to ideal clients.

Get the competitive edge you need to stand out in your industry with a powerful brand and brand story.

A brand strategy also allows you to:

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• Communicate a consistent brand message

• Influence your client's perception of your brand

• Increase the return on your marketing dollars

• Push for premium pricing

Every business needs a brand strategy. A brand strategy gives you confidence in knowing that you are building a brand with a greater chance of winning in the market.

Are you ready to take the same steps leading brands do to become household names?

A Brand Strategy Is Right For You If You...

• Are serious about growing your business

• Are ready to make a real investment in your brand

• Want to market your business with a methodology

• Have a brand with an inconsistent look, feel, and message

• Had someone tell you that you needed one

• Are attracting clients who are not ideal

• Have a gap in your ability to position and sell your services 

• You don't know who your ideal client is for your business

Brand Clarity Roadmap

Through a series of interactive, virtual workshops, Brazen Marketer will align your business goals to brand and communications strategies.

PHASE 1

Discovery and Strategy

In this phase, we will work together on your brand's DNA to uncover elements of your brand's foundation that underpin your design and production.

Understanding your target market's behaviors, motivations, and priorities is a critical part of your brand strategy platform that must be explored through target audience research.

After your competitors are analyzed, your business can be positioned for a more significant competitive advantage.

This process includes a 3-hour brand strategy workshop and over 30 hours of research.

PHASE 2

Design and Production

Brazen Marketer will design a mood board for your brand that will provide visual direction.

Once we agree on your brand's visual approach, your brand can be brought to life by our brand identity designers to express your new brand direction graphically.

PHASE 3

Activation and Launch

Here is where Brazen Marketer will express your brand digitally and on social media taking all the information in Phase 1 and 2 to discuss your long-term strategy for growth and create either:

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• Engaging website content

• A website designed in Wix

• Social media posts

VIP Brand Strategy Experience

Brazen Marketer will conduct research and create a strategy to help you understand who you are with a blueprint to communicate it.

Then, everything will be put together for when you are ready to present your brand to the world. If you are looking for brand clarity, repositioning, or rebranding, it is time for you to show up powerfully. 

What's in it for you?

• A virtual (Zoom) brand workshop session (up to 3 hours)

  • You'll receive the Zoom recording after the session.

• A Google Drive document recapping salient workshop points

• Target audience research (1 audience)

  • Competitive intelligence (3-5 competitors)

• Brand strategy development

• Communications strategy

• Channel strategy

• Brand Style Guide (Color palette and typography)

• Brand Strategy Playbook (PowerPoint Presentation)

• Insights and Marketing Recommendations

• A suggested client journey map

• Eight (8) total meeting hours

Is this experience for you?

You are ready for the VIP experience if:

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• You lack brand clarity.

• You want a personable brand presence.

• You want to connect with your target audience.

You are NOT ready for the VIP experience if:

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• You believe you already know your audience

• You don't believe in you or your business

• You don't see the value in getting brand clarity

Turnaround time: Usually 8-10 weeks

Additional audiences or competitors to research increase pricing.

Survey development, interviews, and focus groups are an additional cost​.

It is time for you to receive some next-level clarity. You don't know what you don't know, but you can grow your business into a profitable brand with the right support and direction. The success you see for your business is possible.

Flexible payment plan options are available.

Brand Strategy Services and Packages

Elite Brand Experience

This package is for the business owner who wants it all! 

What's in it for you?

• Everything in the VIP Brand Strategy Experience

• Brand identity (logo design)

• Website design and programming (5-7 pages)

• Website content creation

• Social media roadmap

• 28-day social media schedule

• ​Five (5) drafted posts

• Three (3) branded cover images

• Three (3) onboarding emails for your new leads

• MailChimp or ActiveCampaign training

• ClickUp setup for achieving strategic goals

• Ten (10) strategy meetings

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Turnaround time: Usually 4-6 months

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