[THE 5-STEP VIDEO COURSE]

How to Create a Brand Strategy from Scratch to Attract More Clients

Not having a brand strategy is like trying to bake bread without yeast, the bread just won’t rise, and neither will your business. 

By the end of this course, you will be able to create a simple brand strategy from scratch whether you are a new brand, a business owner who is looking to rebrand, or an entrepreneur whose marketing is not delivering desired results.

THIS COURSE WILL LAUNCH ON THURSDAY, JUNE 30, 2020

Steps to creating a simple brand strategy includes:

  1. Develop your internal brand

  2. Define your target audience and research them

  3. Understand your competitive landscape

  4. Choose your brand archetype and voice

  5. Craft your brand message and story

What you will learn

  1. How to connect with your audience on an emotional level

  2. How to position your brand in a crowded market

  3. How to use your brand strategy for content development

  4. How to know if your brand strategy is working – evaluation

  5. How to build a brand the way big businesses build their brands

  6. Expectations after creating your brand strategy (time)

Requirements

  • Patience and a desire to create a brand presence that people grow to trust well enough to do business with.

  • The willingness following the steps outlined so that you can leave this course with a simple brand strategy you can use to improve your marketing and communications efforts.

Course Breakdown

Introduction

  • Thank you

  • Who I am 

  • My purpose

 

What You’ll Learn

  • What makes for a strategic brand

Brand Strategy Overview

  • Branding versus marketing versus sales

  • Why is having a brand strategy important

  • Why you should humanize your brand

Defining your brand purpose and why

  • Why having a brand purpose is a pillar of your success

  • Why you should start with your why

  • Steps to creating your brand purpose

  • How to communicate your brand purpose

  • Example brand purpose statements

 

Establishing your brand pillars

  • How to create your mission statement

  • Examples of great mission statements and why they are great

  • How to create your vision statement

  • Examples of great vision statements and why they are great

  • How to create your values statement

  • Examples of great value statements and why they are great

 

Developing an ideal client persona

  • Who is your audience?

  • How to find your audience

  • Simple survey development for 1:1 interviews

  • What your persona should include

  • Market research resources for persona development

  • Brand journey mapping

 

Creating a brand position/statement

  • What is positioning

  • Who are your comparators?

  • How to audit comparators

  • How to be different by first being the same

  • The importance of benchmarking

  • How can you express being different in the market?

  • Differentiators you can use for your business

  • How to develop your positioning strategy

  • How to develop your positioning statement

 

Selecting a brand personality with themes

 

  • Brand archetypes - human characteristics attributed to your brand

  • The archetype framework

  • Applying brand archetypes to your brand

  • How to bring your brand personality to life

  • Brand voice, tone, look and feel

 

Pulling it all together

 

  • What you should have in front of you now that you’ve finished this course

  • How to use your brand strategy for content development

  • How to know if your brand strategy is working – evaluation

  • Expectations after creating your brand strategy (time)