For your emails to turn readers into clients, you must be strategic. You need a roadmap to success and a foundation for it.

 

By the end of this course, you will be able to create an email marketing strategy from scratch whether you’ve been sending out emails or just getting started but do not have a game plan for your email communications.

THIS COURSE WILL LAUNCH ON THURSDAY, APRIL 30, 2020

  1. Understanding what your core message will be

  2. Determining the best types of emails to send

  3. Optimizing your emails for mobile and more

  4. Creating an email marketing sending schedule

  5. How to build your email list

  6. Choosing list building tactics that match your personality

  1. Why you must lead your email marketing with a brand strategy

  2. How to plan out your emails for the next 12 months and what to write

  3. How to create email subject lines that will increase your open rates

  4. How to grow your email list from scratch

  5. How to improve your emails and their deliverability over time

  • Patience and a desire to create an email marketing strategy that provides value and brings you new business.

  • The willingness following the steps outlined so that you can leave this course with core elements of an email marketing strategy you can use for your business growth.

Introduction

  • Thank you

  • Who I am 

  • My purpose

 

What You’ll Learn

  • What makes for strategic email marketing

 

Understanding what your core message will be

  • Do you have a brand strategy and what is it?

  • What is your why?

  • Who is your target audience?

  • How to determine their pain points?

  • What is your core message?

 

The foundation of your email marketing

  • What you should look for in an email service provider

Creating an email marketing sending schedule

  • When is the best time to send an email

  • How often should you send emails and preparation

  • The 80/20 rule

Determining the best types of emails to send

  • What will be your writing style?

  • Type of emails you can send

  • Optimizing emails for mobile

  • Personalizing your email content

  • Improving your email subject line

 

Choosing list building tactics that match your personality

  • Connecting your list building strategy to your personality

Choosing list building strategies

  • Ten list building strategies

  • Creating and placing opt-in forms

  • Lead magnet titles

  • Thank you pages

  • Promoting your lead magnets

 

Optimizing your emails

  • A/B testing emails

  • Recording results and optimizing emails

 

Email Strategy Overview

  • Why is having an email marketing strategy is important