Having been a hidden gem in the Harlem community for nearly 50 years, the Harlem Commonwealth Council wanted an updated brand look and feel across both traditional and social media channels.
New marketing materials, photos, and social media content helped HCC more than quadrupled its social media following, and tripled program participants and website traffic.
Each program benefitted from marketing in unique ways. Marketing efforts increase the number of GED program participants by 150% to meet the program's quota allowing the program to be funded by the Department of Youth and Community Development for another year.
The impact on the community - a decrease in local community illiteracy. And, outreach helped to recruit 242 community youth, of which 80% are now college-bound.
Additionally, email open rates and click increased by over 100% and event attendance numbers hit all-time highs. More participants meant more community residents served.
More Marketing Results
2500% uptick in social media followers
200% increase in event attendance
62% growth in program participants