HEF serves low-income and minority populations by providing lending capital and trusted guidance to facilitate small business expansion and job creation in the underserved Harlem and Bronx communities.


With the help of Brazen Marketer, over 2,000 local entrepreneurs received business assistance either with a business loan or education.


The impact - 400 jobs were created, over 160 loans were facilitated, over $1MM in business loans were dispersed, and a 25% increase in loans in less than six months. Brazen Marketer:

  • Created a website to reflect HEF's new logo and branding.


  • Designed new marketing materials with clear messaging directed at potential borrowers.


  • Assisted with outreach to increase event participation.


  • Conducted in-depth market research including a focus group and concept statement testing to determine HEF's current brand position and to shape a new one. 


  • Created a media plan with media channels best for HEF's budget.