HEF serves low-income and minority populations. The loan fund provides capital and trusted guidance to small businesses.

For HEF, Brazen Marketer:

  • Created a website to reflect HEF's new logo and branding.

  • Designed new marketing materials with clear messaging directed at potential borrowers.

  • Assisted with outreach to increase event participation.

  • Conducted in-depth market research, including a focus group and concept statement testing.

  • Created a media plan with media channels best for HEF's budget.

Marketing Results

  • Over 2,000 local entrepreneurs received business assistance.

  • 400 jobs were created, and over 160 loans were facilitated.

  • Over $1 million in business loans were dispersed.

  • HEF saw a 25% increase in loans in less than six months. 

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