Updated: Mar 6
Many people have a lot on their plate, may need to hold an event, and just do not have the time or energy to plan it.
That is where you, the event planner, comes in. But, you need people to know that you can help them.
A few ways to get your event planning business in front of potential clients include:
1. Getting your company listed on local listings.
Great places to start listing your business are Google My Business or Bing Places. And, MOZ local is ideal for identifying, managing, and auditing your local listings.
You can also get your business listed in event-related trade publications like BizBash.
2. Connecting with local media publications and stations.
Think about new trends or insights relevant to your ideal target client. Then, pitch presenting them to local outlets. You can also advise on how to organize events and parties.
The local media will not know about you unless you make yourself known. And, some smaller media outlets are sources of information for bigger ones.
You never know if this is a channel that can give your business traction unless you try.
3. Building an email marketing list.
It can come in handy despite those who say not to worry about it. With a list of potential client email addresses, you can teach people about your services. You can also share your expertise to build authority and trust.
Even if someone is not ready to do business with you now, you never know when they will be ready. Don't become out of sight and out of mind.
And, to build your list, it is best to offer something of value in exchange for an email address.
4. Attending networking events.
Yes, this does mean leaving your home or office and going outside to meet people. When you are managing a business and creating content, networking can be difficult. I say, start with attending two events per month and work your way up.
Going to events where people share similar interests is one way to start. Commonalities and familiarity will build likability and trust.
And people who trust you are more likely to do business with you.
5. Connecting with complementary businesses.
Complementary businesses include hotels, florists, DJs, and caterers. Those likely to be called on as vendors for events. These people or companies can become great referral sources for new business.
About 90% of new business for event planners comes from word-of-mouth marketing. This includes referrals.
With this said, you can grow your business from asking your past and present clients to forward your information to their network.
Create the email for them, so they don't have to do it, and ask them if they can share your crafted email with their contacts.
6. Paying for advertisements.
Start with small amounts to test the effectiveness of each advertising channel. Don't spend more than $1,000 within a month to test advertising on as many channels as you can.
Then, chose the one advertising channel that is giving you the most bang for your buck. Let the data decide which channel you are to put your time and resources behind.
7. Creating a great looking website.
Most event planners either do not have a website or they have an old, outdated looking one. But, according to HubSpot, 78% of people search online for an event planner's website when they want someone to manage an event for them.
Having a website increases your credibility as you can then show off your event designs. You can also detail your event planning knowledge and processes.
Getting new customers does not come without putting in the effort. But, if you are serious about the success of your business, you will put in the effort.
And, there will be bumps in the road, but if you ask for help, you can overcome the challenges you will face.
If you need help marketing your event planning business, don't hesitate to contact us.