Is Wix Truly Bad for SEO?

Updated: Jun 12



Wix is my go-to website platform. My website is hosted on Wix, and I've created several business websites on the platform. It is so flexible and SEO friendly.


Some debate me on this, but Wix continues to update its platform. Now, which platform you use is up to you, but when you’re making your decision, I want you to be fully educated. Knowledge is power.


The Wix SEO Wizard


For one, you can easily get listed on Google using Wix. The backend of their platform provides you with the perfect framework.


It provides you with a checklist to do this called the Wix SEO Wiz (wizard). But, this doesn’t mean you shouldn’t pull together an SEO game plan based on keyword research.


According to Google, once you finish the Wix SEO Wiz, your website can be found on Google within seconds.


Additional SEO Capabilities


With Wix, you can really dig your heels into your website and add JSON-LD and metadata to your website pages.


JSON-LD is a form of structured markup. It makes it easier for Google to index the content on your website for platforms like Google. Think of it as a form of metadata.


And you can add more metadata on the backend of Wix as well. So, don’t rely on the Wix SEO Wiz tool alone. Just know that the tool makes getting found on Google easier.


Mobile-Friendliness of Wix


The mobile-friendliness of a website is vital to a website’s ranking too.


Since 70% of online searches are mobile, Google wants users to have a great online experience from their platform to yours.


So, you’ll be happy to know that Wix lets you customize the mobile experience. And changes to the desktop experience remain separate from the mobile site changes.


And how do mobile sites rank? Great, if not better than, other website platforms.


So, Can You Rank Well?


Most people who tell me that SEO on Wix sucks have given me no proof that what they are using is ranks any better.


Most are so stuck on working on one platform that they aren’t aware of advancement elsewhere. They are still pulling their opinion of Wix from five or more years ago.


Let me know your thoughts in the comments.

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